The common thread amongst well reviewed and received IBS products and services is honesty.  They all state quite clearly in their sales material and on the packaging that they may help or they may not due to the nature of IBS.  None of them make false or overblown claims and the reviews reflect that, sufferers have written that it may not have worked for them, however that is not to say it would not work for others. As a race, we respect honesty, if someone has the courage to be up front and honest we respect them for being so open.  

As a lifelong IBS sufferer, you are filled with hope so often, only to be let down that the levels of cynicism toward IBS products can reach epic proportions, you trust nothing.  However, you are more open to those who are disarmingly honest.  If someone says this may not work but give it a try, as opposed to this will fix you guaranteed, you will be more inclined toward the honesty. We write this to urge those offering IBS products and services to be honest and open with your promotional material.   IBS sufferers can be very loyal, and use your products and services for many, many years.  This will only happen if they trust you.  


Our final point is that it would be far wiser for those offerring IBS treatments to be far more specific about the IBS symptom they are treating rather than stating they help a given percentage of IBS sufferers.  By all means mention IBS, but state the very specific symptom they treat.  As we IBS sufferers know, IBS is just an umbrella term for a variety of digestive disorders, no singular treatment could possibly ever fix all sufferers.


We recently wrote about the disconcerting way in which health care, and scientific professionals throw their support behind research which is ethically dubious at best.

We also understand that people have to make livings and that products and services need to be sold.  We are not naïve and have no reservations about the need for people to go out, earn money and support their families.

We simply urge those that do to simply question for a moment the long term implications of misappropriating trust.  While some sufferers may be lucky enough for their symptoms to disappear, the majority have to learn to live with the condition.

The net effect is a lifelong need to utilise products and services which help our IBS.  Therefore, a relationship is often built between a brand or service which you trust.

Fragility of trust


Anyone with even the most rudimentary understanding of IBS will be able to accept that the fact IBS is a Syndrome means that no one cure will ever exist.  Syndromes tend to describe a cluster of symptoms, as opposed to one single thing.  However, few IBS products acknowledge this.  Most make sweeping generalisations about the percentage of sufferers that have been helped, without stating the size of the study, or the methods they choose to obtain that percentage.

Many books, and services make the same or similar claims.  They offer very high percentage rates of IBS improvement without ever stating the basis for these statistics.  The result is that many sufferers are dissatisfied with the products and services.  It is fascinating looking at the scores amongst  IBS books and products on Amazon.  Few, if any obtain over four star consumer ratings after ten or more consumers try them.  They are sold as IBS miracles and fixes, however they only ever work for a few.

Given the nature of IBS that would always be the case, due our earlier point regarding the nature of a ‘syndrome’.  Only one or two of the IBS products and services rate highly and there is a common thread.

What is IBS ?


Is IBS Taken Seriously ?